{"id":55,"date":"2012-11-20T11:31:00","date_gmt":"2012-11-19T22:31:00","guid":{"rendered":"http:\/\/deborahfitchett.com\/blog\/?p=55"},"modified":"2012-11-20T11:31:00","modified_gmt":"2012-11-19T22:31:00","slug":"beyond-social-ndf2012","status":"publish","type":"post","link":"https:\/\/deborahfitchett.com\/blog\/2012\/11\/beyond-social-ndf2012\/","title":{"rendered":"Beyond social #ndf2012"},"content":{"rendered":"

Beyond Social<\/strong>
DK<\/a> @justadandak<\/a>
If social (media) is no longer the new shiny set of tools that everyone gasps at then what are the next set of questions? In this fast-paced session, DK will balance his presentation with overarching cross-sector ‘big picture’ strategies right through to platform-specific tools and techniques which deliver.
DK (yes, just a D and a K) is a social media advisor who has helped people like UNICEF, BBC, the Gates Foundation, Welsh National Assembly etc. He lives on the internet at justadandak.com. @justadandak<\/em><\/p>\n

Not going to talk about “Why Twitter is cool” because assumes we already know that.<\/p>\n

Shows interactive TV from 1953 Winky Dink<\/a> where kids had printouts and at some point in show it told them to join the dots.<\/p>\n

April 20th someone became first person to edit Wikipedia 1,000,000 times<\/a> – rewarded by Wikipedia with a day named for him.<\/p>\n

Quick dirty simple ideas for museums (people are already aggregating stuff for you- why not borrow\/steal\/embed existing work?). Problem is at conference people get excited and then realise they have to go back to work.<\/p>\n

“Culture eats strategy for lunch” – Peter Drucker. We need a culture that embraces social media – it’s not one person’s job. Doesn’t mean everyone needs a Twitter account, but everyone needs to embrace idea.<\/p>\n

(Lots of animated gifs in this slideshow.)<\/p>\n

We need to become a lot more curious about other people’s work. Not just within GLAM but outside the sector. Social media lets us do that with RSS feeds.<\/p>\n

Currently we think of our website as a destination. But the most popular places on the planet are not destinations, they’re intersections. Google’s popular but we don’t go there to stay there – we go there to go somewhere else. Same with Twitter. We should be an “intersection of amazingness”.<\/p>\n

“Trust people to know that there’s a back button on their browser.”<\/p>\n

Recommends Rework by Fried<\/a>. DK wrote notes as read it summarising it, posted to blog. Two weeks later retweeted by author (who “could have gone a different way with that”) and got tens of thousands of hits on his blog – and was then remixed by someone else adding colour; and then someone in Sweden remixed that<\/em> into a more corporate-style format. Nothing the author could have planned!<\/p>\n

Ideas – “Social media Tuesday” once a month for social media geeks to get together over lunch and share – build culture<\/p>\n

For a long time Mr Potato was sold without the potato because they assumed you already had one.<\/p>\n

Clip of William Gibson talking about how we can get a bit “iPads, meh. gene therapy, whatever” about the present. DK says instead of looking forward to future, should sometimes focus on using the cool stuff that already exists.<\/p>\n

Could ask us “Who’s got a social media strategy?” and hands would go up. But what if he asked “Who’s got a cultural strategy?”<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond SocialDK @justadandakIf social (media) is no longer the new shiny set of tools that everyone gasps at then what are the next set of questions? In this fast-paced session, DK will balance his presentation with overarching cross-sector ‘big picture’ strategies right through to platform-specific tools and techniques which deliver.DK (yes, just a D and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[26,24,52],"_links":{"self":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/posts\/55"}],"collection":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":0,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"wp:attachment":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}