{"id":333,"date":"2014-02-05T17:21:02","date_gmt":"2014-02-05T04:21:02","guid":{"rendered":"http:\/\/deborahfitchett.com\/blog\/?p=333"},"modified":"2014-02-05T17:21:02","modified_gmt":"2014-02-05T04:21:02","slug":"think-social","status":"publish","type":"post","link":"https:\/\/deborahfitchett.com\/blog\/2014\/02\/think-social\/","title":{"rendered":"Think social #vala14 #s20 #s21"},"content":{"rendered":"<p>Wendy Abbott, Jessie Donaghey, Joanna Hare and Peta Hopkins <a href=\"http:\/\/www.vala.org.au\/vala2014-proceedings\/vala2014-session-7-abbott\">The perfect storm: the convergence of social, mobile and photo technologies in libraries<\/a><\/p>\n<p>Looking at libraries&#8217; use of Instagram and photosharing. Identified 74 libraries in April\/May 2013 &#8211; seems to be early days compared to Facebook. Broke down to a few special libraries (eg Smithsonian) but mostly public (slight majority) and academic.<\/p>\n<p>Survey sent to 65 libraries that could find contacts for, 29 responded. 15 agreed to individualised followup and 10 in fact followed up. Also used <a href=\"http:\/\/nitrogr.am\/\">Nitrogram<\/a> to monitor 20 library Instagram account over 4 weeks. Took ten most-ilked images from Nitrogram images &#8211; turned out that identity and affective were more important than functional images.<\/p>\n<p>Libraries don&#8217;t target specific groups &#8211; just anyone and everyone with Instagram account.<br \/>\nIssues: having trouble coming up with content to share. Some found it hard to share responsibility among staff since it&#8217;s a mobile platform; also issues editing images. Most libraries use staff personal equipment. Public libraries more likely to use employer equipment.<br \/>\nMost libraries share across multiple platforms. Found visual content got better engagement than verbal updates.<br \/>\nLess than 50% provided training &#8211; usually self-directed or in-house social media training.<br \/>\nUncertainty of how much to follow\/interact with students. Would be good if there were norms!<\/p>\n<p>UCLA Powell image of tree that fell down, with Harry Potter spin because undergrads often refer to library as Hogwarts &#8211; very individualised to their population.<br \/>\nEmily Carr Uni library use same background for all images to create cohesive style<br \/>\nPublic Libraries of Singapore &#8211; pets with books<br \/>\nLos Angeles County Public Library &#8211; connect with shared love of local sports team<br \/>\nMelbourne University Library &#8211; dolls in library<br \/>\nSome have very specific uses &#8211; eg educating re cuts to library budgets, or promoting maker space, or promoting photo archives.<br \/>\n&#8220;Library selfies (and shelfies)&#8221; &#8211; used to construct identity. Often want to construct friendly identity for library. <\/p>\n<p>Thinking about goals:<\/p>\n<ul>\n<li>what your message is<\/li>\n<li>think about your target audience overall and how that might differ per image<\/li>\n<li>how you want to engage your audience<\/li>\n<li>how you&#8217;ll evaluate<\/li>\n<li>how the images will be used and where they&#8217;ll appear<\/li>\n<\/ul>\n<p><a href=\"http:\/\/epublications.bond.edu.au\/data\/30\/\">Data<\/a> and <a href=\"http:\/\/epublications.bond.edu.au\/library_pubs\/34\/\">paper<\/a> online<\/p>\n<p>Q: Any licensing issues?<br \/>\nA: Not an issue for us because creating own images. Used a Creative Commons image once &#8211; just add attribution over the top or underneath so not an issue.<\/p>\n<p>Q: Would some places have issues with their PR office?<br \/>\nA: Didn&#8217;t cover in their research because only surveyed places that already had accounts.<\/p>\n<p>Kathleen Smeaton and Kate Davis <a href=\"http:\/\/www.vala.org.au\/vala2014-proceedings\/vala2014-session-7-smeaton\">Is it Tweet-worthy? Privacy in a time of sharing<\/a><\/p>\n<p>&#8220;Content forwarding&#8221; for retweeting without adding own content\/analysis\/critique, and for conference tweeting of the &#8220;Kate just said&#8221; variety.<\/p>\n<p>52 participants completed survey, all in full. 32 consented to being followed via social media for a week &#8211; actually only chose 12. Respondents from students, graduates, deputy university librarian. Most had one account, a few had more than two. Most self-reported lower than they actually tweeted. Likewise self-reported professional tweeting as higher than actually tweeted. 64% said would tweet on controversial topics. 85% identify profession in profile &#8211; important part of online identity. 22% identify org in profile and 50% identify in tweets.<\/p>\n<p>Tweets on controversial topics almost always liberal. Are there few conservative librarians or are they just very quiet? OTOH mostly tweeting about controversial topics were retweets, not original tweets &#8211; evidence of some tentativeness. <\/p>\n<p>Approaches to tweeting can change over time, often more relaxed once involved in tweeting community. Work and life collide &#8211; unless deliberately separate identities they merge together. &#8220;Context collapse&#8221; can be a concern when associate yourself with organisation. Many tweet personal beliefs; many tweet for organisation on own personal account. What are the impacts on governance? Most tweeting librarians are wise to risks and take a commonsense response. Organisations need an appropriate flexible policy in place &#8211; loosen up and trust professionalism of staff.<\/p>\n<p>Lots of livetweeting, forwarding content. Two thirds of professional content was content forwarding. 15 tweets from 4 participants gave a professional opinion on something. Unwilling to put forward a professional opinion even if willing to raise controversial non-library topics. Is it safer to talk about politics than library policy?<\/p>\n<p>86% of tweets were replies to a conversation. Building relationships. Some only tweeted professionally with no tea-table banter. &#8220;Informers&#8221; share information with goal of cultivating followers and relationships, while &#8220;Me-formers&#8221; share info about themselves. Not everyone wants to indulge in disclosure about shoes and cats &#8211; but this is valuable for building relationships. Disclosure seems to be the main catalyst for conversation.<\/p>\n<p>Useful professional tool, perhaps because of personal discussions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wendy Abbott, Jessie Donaghey, Joanna Hare and Peta Hopkins The perfect storm: the convergence of social, mobile and photo technologies in libraries Looking at libraries&#8217; use of Instagram and photosharing. Identified 74 libraries in April\/May 2013 &#8211; seems to be early days compared to Facebook. Broke down to a few special libraries (eg Smithsonian) but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[52,233],"_links":{"self":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/posts\/333"}],"collection":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":1,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/posts\/333\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/posts\/333\/revisions\/334"}],"wp:attachment":[{"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/categories?post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deborahfitchett.com\/blog\/wp-json\/wp\/v2\/tags?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}